Privacy Policy

Our Commitment to Your Privacy

At Beachside Aesthetics & Wellness, we are committed to protecting your privacy and handling your personal information with care and respect. This Privacy Policy explains how we collect, use, store, and protect your personal and health information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). As a healthcare provider, we also comply with the Health Records Act 2001 (Vic) and guidelines set by AHPRA.

Information We Collect

Personal Information

• Full name, date of birth, and contact details (phone, email, address)
• Emergency contact information
• Payment and billing information
• Appointment history and booking preferences
• Communication preferences
• Identification documents when required

Health Information

• Medical history and current health conditions
• Allergies and adverse reactions
• Current medications and supplements
• Previous cosmetic treatments and procedures
• Pregnancy and breastfeeding status
• Skin analysis results and assessments
• Treatment records, notes, and outcomes
• Clinical photographs (with your consent)

Website and Digital Information

• IP address and browser information
• Pages visited and time spent on our website
• Booking and appointment data through Fresha
• Cookies and similar tracking technologies

How We Use Your Information

We use your personal and health information for the following purposes:

• Assessing your suitability for treatments and providing safe, effective aesthetic services
• Creating personalised treatment plans and monitoring outcomes
• Booking, confirming, and managing appointments
• Sending appointment reminders via SMS or email
• Processing payments and deposits
• Responding to your enquiries and providing post-treatment care instructions
• Complying with legal and regulatory requirements
• Sending promotional offers and new treatment information (with your consent — you can opt out at any time)

Clinical Photography

Clinical photographs may be taken for medical record keeping and treatment progress monitoring. Separate written consent is required if we wish to use your photographs for marketing, social media, or educational purposes. In accordance with TGA regulations, we do not publish before and after photos of injectable treatments for advertising purposes.

How We Store and Protect Your Information

We take reasonable steps to protect your information from misuse, loss, and unauthorised access:

• Secure electronic record management system (Fresha)
• Password-protected systems and encrypted data storage
• Restricted access to patient records (authorised staff only)
• Regular staff training on privacy and confidentiality
• Secure disposal of records (shredding, secure deletion)

Data Retention

• Medical records: minimum 7 years from last treatment (AHPRA guidelines)
• Financial records: 7 years (ATO requirements)
• Marketing consent records: until you withdraw consent

Who We Share Your Information With

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

• Your GP or referring doctor (with your consent)
• Medical specialists for consultation or referral
• Emergency services in case of adverse reactions
• Fresha (booking and practice management system)
• Payment processors for secure payment processing
• Accounting services for financial and tax compliance
• As required by law, court orders, or AHPRA investigations

Your Rights and Choices

Under Australian privacy law, you have the right to:

• Access your information — contact us by phone or email; we will provide access within 30 days
• Correct your information — if inaccurate or out of date, we will update your records promptly
• Withdraw consent — for marketing communications, clinical photography use, or information sharing
• Make a complaint — contact us directly; we will respond within 30 days

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) on 1300 363 992 or at www.oaic.gov.au.

Cookies and Website Analytics

Our website uses cookies to improve your browsing experience:

• Essential cookies: required for website functionality and booking system
• Analytics cookies: help us understand how visitors use our website
• Marketing cookies: used for targeted advertising (with your consent)

You can control cookies through your browser settings. Disabling cookies may affect website functionality.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website with a new effective date. We encourage you to review this policy periodically.